brand style guide

Your logo is a visual benchmark and what customers will use to identify with your brand.

It's also the foundation of your
brand style guide - an important guideline document for achieving consistency in terms of all your brand's design efforts (including your website).

Need some visual references?

Logo variations or use cases

Same logo, different layouts - such as stacked, horizontal or inverted colour versions - to apply the logo in different formats.

Colour palette (HEX codes)

In the world of colour there are about 260 types of blue. So blue is not just blue. That is why colour codes exist - so we can be sure we are getting the colours exactly right.

Typography and fonts

Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages.

Iconography,
graphics & textures

Iconography or graphics are visual languages used to represent features, functionality, or content - like patterns, illustrations and more.

Mood board 

A mood board brings all of these elements together to showcase the preferred look & feel of your brand, serving as a quick visual reference.

Logo variations or use cases

Same logo, different layouts - such as stacked, horizontal or inverted colour versions - to apply the logo in different formats.

Colour palette (HEX codes)

In the world of colour there are about 260 types of blue. So blue is not just blue. That is why colour codes exist - so we can be sure we are getting the colours exactly right.

Typography and fonts

Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages.

Iconography,
graphics & textures

Iconography or graphics are visual languages used to represent features, functionality, or content - like patterns, illustrations and more.

Mood board 

A mood board brings all of these elements together to showcase the preferred look & feel of your brand, serving as a quick visual reference.