The need to know: Off-page SEO
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Setting sail on the sea of cyberspace can be daunting. Navigating the acronym-waters of SEO, SSL and CMS can sometimes seem like a giant wave that you need to ride, but you forgot your surfboard! At Pathfind Media we love to help you navigate uncharted waters to build an engaging presence online for your business and find your flow within the digital space. One of the most important navigation decisions you will make is choosing your website-vessel.
The two most sturdy ships available are WordPress and Webflow, each with its’ own unique strengths and weaknesses. Although it is arguably currently the most popular website builder, WordPress has some clear disadvantages and Webflow has quickly gained ground as a sophisticated alternative.
Webflow is a responsive website builder (meaning it will automatically adapt to fit different screen sizes) and its’ core strength is the broad scope for customisation. It essentially offers a toolkit combining a fully customisable CMS (Content Management System) offering more flexibility than WordPress, with the visual design elements you would expect from a content coded website.
With Webflow it is possible to start with a blank canvas, as you would with a content coded site, or use their ready-made structures. This enables you to build your site around the unique content and needs of your business, as opposed to trying to fit everything into a WordPress template.
Webflow also skips the heavy dependence on plugins, which can slow down your site and compromise its’ security. It also offers an extra layer of interactivity through animations as an essential part of the design toolbox. If you have an eye for design, Webflow gives you much more detailed control over various design elements. You have complete control over your typography – you can use any font you want, as well as customise everything from the line-height to the tracking. It also allows you to define global colour swatches and ensures consistency throughout all your pages. A big win withWebflow is the ability to draw your golden brand-thread throughout all phases of eCommerce operations. Every page can be completely customised – from your product page and checkout page to transactional emails.
As with WordPress, Webflow also has its’ Cons, so you do need to consider the whole structure of your ship before you set sail. Webflow is not open source software, as is the case with WordPress. It is positioned as a more sophisticated website builder with more creative control and this will naturally be reflected in the price tag.
If you are opting for using their pre-designed templates, Webflow offers less variety than WordPress and many features are not necessarily built-in. One of the examples is advanced eCommerce features that need additional add-ons. Some elements of social media integration have also proven a bit tricky.
Linking your page to Facebook and Twitter is straightforward, but embedding a live feed can be more difficult. This means that where Webflow offers greater flexibility than WordPress, it also requires more expertise to craft. Luckily, that is where our passion and experience will help you to build a vessel that will not only visually match the grandeur of the Titanic, but also make sure you steer clear of all the numerous icebergs often lurking beneath the surface of the waters in the world wide web.
Design Freedom:
Code Quality:
Page Speed:
Search Engine Optimisation (SEO):
Site Security (SSL):
User-friendliness of CMS:
eCommerce:
Animations and Interactions: