Shopper Psychology: On- and Offline
Love and marriage, love and marriage.
Go together like a horse and carriage.
This I tell ya, brother, you can't have one without the other.
Bet you were singing along to this well-known song (Love and Marriage) by ‘Old Blue Eyes’. Also bet he never knew his lyrics would be likened to the matrimony between websites and social media.
But that is exactly what the relationship between these two different digital strategy components can be likened to, and perhaps you can have one without the other, but it wouldn’t make a whole lot of business sense.
Have a look at this graphic, depicting all the possible components of a comprehensive digital strategy
(image credit: Acumen Studio)
Looks a lot like many relationship statuses: it’s complicated, right?
But notice how the WEBSITE is at the centre? That’s because your website can be likened to the cornerstone of your digital strategy – the one constant that every other digital marketing effort (e.g. SEO, PPC and social media) should be driven to.
Sure, your website can ‘stay single’ and probably function fine on its own without social media, BUT (and it’s a big BUT), it will also mean that not many people will ever KNOW about it - and by this, we mean Google won’t notice or rank your website on its SERPs (Search Engine Results Pages) either.
Whereas your website is the constant cornerstone, social media is ephemeral and can be likened to the romance that keeps the relationship between your customers and your website alive:
All of this is making you feel a bit lovestruck (aka confused)? Don’t despair!
Here are some practical ‘relationship tips’ for you to ensure your website and social media live together in perpetual holy matrimony:
In summary: without a website - your social media efforts have nowhere to call ‘home’, and without social media, not many people will get to know you, or your offering (or land on your website quite as easily).
We conclude by ending off with the second part of the song:
Try, try, try to separate them
It's an illusion
Try, try, try, and you will only come
to this conclusion
Love and marriage, love and marriage
They go together like a horse and carriage
Dad was told by mother
You can't have one without the other
At Pathfind Media, we understand how to officiate the matrimony between your website and social media within a wider digital marketing strategy.
One core promise is to deliver excellently working websites that represent our clients’ brands well.
This means you can expect uncompromised personal service, that will come to you at a fair rate, faster than you think and with less hassle than you care to handle.
Contact us to chat about your unique vision.