Shopper Psychology: On- and Offline
This is the perception you want customers to have of your brand when they think about it. You will have to expand on this since you know the positioning you want in the market.
We want to sell the solution, not just the product
Theodore Levitt Harvard
This entails market research and is instrumental in planning your market penetration.
This should define your entire business mission. For example, Nike has had many customer facing slogans including the iconic Just Do It. However, these phrases have been marketing taglines as opposed to their brand promise: To bring inspiration and innovation to every athlete* in the world (which they certainly deliver). The asterisk in their promise then specifies, If you have a body, you’re an athlete. A brand needs to promise to be better, different or cheaper. If you can come up with a sentence or two stating your brand promise, we will polish it to make it look and sound good for publication.
A brand name should be simple, somewhat descriptive and catchy.
Colour, font and style plays a big part in your brand. It can set a mood or drive home a point. It can demonstrate strength or compassion, weakness or fear. It is important to consider the message you want to portray when selecting the right colours, fonts and style in your logo design. Choose wisely and half your marketing job is done. Make a poor choice and you will regret the mistake. See our colour, font and style guide to help you make quality logo design decisions.
We could develop an embedded tagline in your logo. This will set you apart and is significant for your market positioning. Options for your tagline:
When it comes to your online presence, there is nothing that beats a well-designed, fast and functional website. Technology is advancing rapidly and therefore we implement the latest techniques, templates, design, coding and search engine optimisation. Our websites are optimised for web and mobile device usage. The Content Management System (CMS) we make use of is Wordpress. It will provide you with the ability to update any text, pictures, etc. with the click of a button. It is also a very effective administration system and includes e-commerce, online registrations, newsletters, and many more features.
We recommend certain promotional materials based on your industry such as:
Set up an attractive, professional-looking company profileand run a promotional campaigns on various social media platforms like:
This will be determined based on your industry:
Monitor what is happening in the market
Run campaigns from time to time with tweaks to the brand image to keep the branding fresh.